IDEA & OPPORTUNITY > Pop-up Groceries

Quick mobile spotting from the Philippines: Palengkenito (no website), which translates to 'mini-market' in English, is a well-designed mobile grocery store, developed to bring convenience to less-affluent consumers in the Philippines. Specially converted Suzuki minivans are outfitted with a generator, shelving units, food heating elements and a refrigerator. The roving store offers quality pre-packed fresh and processed food, snacks, canned goods, toiletries, and other basic household items in small packages (see sachet marketing for more on selling in small quantities).

Palengkenito combines the pop-up phenomenon's enduring success with an obvious convenience factor, wrapped in a cheerfully branded package. This would work anywhere, from Sao Paulo's avenidas to New York's avenues!


Spotted by: Ranier Vincent Santiago
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