Two engineers got together to brainstorm on potential business ideas. Information Technology? Nah. Out of the 35 business ideas they listed, 20 were related to food!
Says Nag, “Hanging around one night, we wanted a hot dog. But what you get is the usual boring stuff, and most are unnecessarily expensive. That is when we came up with this idea of venturing into a specialty-food business. Even my father, who is an entrepreneur himself, thought we were crazy, but invested in us nonetheless after he saw our passion for it.”
This is how Nag and Darshan, graduates from Sir M Visvesvaraya Institute of Technology borrowed Rs 1,00,000 from their families right after college to launch Hungry Hogs, a startup that sells hot dogs. They were joined by their third partner Rahul, a BBM graduate who worked with an MNC for six months before taking the plunge.
With 4 different toppings, the response to Hungry Hogs has been so good that they’ve had repeat requests for catering. They already count five colleges amongst their clients. They also hire part time staff – college students who help out during college fests. Hungry Hogs plans to expand into 5 retail kiosks in six months to a year.