Laura Parkin, Executive Director, NEN says "India offers amazing opportunities for entrepreneurs today - at the same time, the culture and ecosystem still throw up tremendous barriers. Entrepreneurship Week has been initiated as both a celebration and a call to action: a week during people come together to improve climate and the supports necessary for entrepreneurs success - inside companies, starting ventures, in government and academia.

The spirit of E Week is "We can. We will." Entrepreneurship Week will open with two nationwide awareness campaigns aimed at getting the general public to think about entrepreneurship and their role in creating a favorable entrepreneurial climate. India Inc. is lending support to the cause with HSBC, Symphony Services, Himalaya, Mahindra & Mahindra, techTribe, Microland, PVR, Yahoo! India, and Business India being corporate partners. In addition, E Week has also received support from associations including TiE and IVCA (Indian Venture Capital Association).

Prof. Sadagopan, IIITB, "Creating jobs, wealth and opportunities for growth is the most satisfying aspect of life; what better way to do this than entrepreneurship? The missing element is a set of role models across industries, geography, groups; not one or two but hundreds around the country, across diverse industries both in urban and rural India among diverse groups."

Entrepreneur, Kiran Mazumdar Shaw, of Biocon adds "With NEN I see a vision and a synergy that allows the creation of an eco-system that nurtures the spirit of enterprise. Employability and empowerment through entrepreneurship is a pragmatic path ahead for India. We must create an environment that inculcates a spirit of challenge and risk taking. The ability to face failure is a part of this challenge where perseverance pays. Creating a support structure that allows entrepreneurs to stay in the game is therefore important.