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Courses > From Prototype to Market: Commercializing Your Idea
Advanced Topic in Entrepreneurship
From Prototype to Market: Commercializing Your Idea

Course Overview
Course Objectives
Course Faculty
Recognition and Certification
Date and Locations
Who Should Apply
How to apply
Application Review Process
Course Fee
Withdrawal Policy
Contact Information

Course Overview

The toughest hurdle for many entrepreneurs is getting their products off the drawing board and into the marketplace – how do you acquire your first customer? How do you price your product or service? How do you build your customer base? Restricted by limited capital, connections and resources, entrepreneurs must compensate with innovative solutions and higher standards. These innovations and standards apply to product uniqueness, market research, development, pricing, marketing and more. Commercializing Business Ideas effectively explores all these challenges and arms faculty with an assortment of tools and techniques to help entrepreneurs overcome them – as cost- and time-efficiently as possible.

Course Objectives

Faculty graduates of this course will be able to run short-duration courses that focus on bringing products to market. They will also be equipped to integrate the tools and knowledge into a full-fledged entrepreneurship course, adding robust content on this critical area. The expectation is that graduates will be able to work with both students and entrepreneurs, on the following:

  • Understanding the customer and accurately assessing the market opportunity
  • Developing product offering: understanding new-product development as an iterative process
  • Pricing techniques for startups
  • Inexpensive approaches to marketing and developing distribution channels
  • Building market-share
  • Implementing, measuring and monitoring marketing plans

Course Faculty:

Somayajulu Garimella

Professor, International Management Institute, Delhi

Prof. Somayajulu Garimella has been involved in teaching, training and consulting for the past 10 years. He has conducted management development programs and several training programs for leading companies from both public and private sectors. He been a consultant to APTDC, APSTC, Department of Industries, GoAP and Government of Andhra Pradesh funded by DFID, UK, on a variety of developmental issues. He has researched and published several publications in areas of Services Management, Customer Relationship Management and Supply Chain Management.

Prof. Garimella is currently spearheading New Delhi-based International Management Institute’s foray into entrepreneurship education. He is a graduate of several entrepreneurship educator courses, including Entrepreneurship Education Colloquium on Participant-Centered Learning (EECPCL) at Harvard Business School, Boston; Certificate Course for Entrepreneurship Trainers (CEPT) by ISB, Hyderabad, and Entrepreneurship Educators Course (EEC) by NEN. He has fifteen years of experience in the petroleum industry and is a Master of Science in Chemical Engineering from West Virginia University. He holds an MBA from University of Texas and a Ph.D in Management from Osmania University.

Prof. P. C. Mehra

Professor, International Management Institute, Delhi

Prof. P. C. Mehra has over 20 years of experience in the Industry, in the area of Marketing, where he held senior positions in the corporate sector, and over 10 years of experience in Academics. He spent 3 years in an overseas assignment in the general management area in East Africa. His keen involvement in training, during his corporate years, led him into offering in-company training programs and marketing consultancy in the early 90’s. As a part of his consulting experience he worked with an Export House and guided them in the launch of a new brand of Soft Toys in the domestic market. He has also been associated with leading Indian brands such as Boost, 7UP, Cadbury''s, Gems, Frooti, Gillette shaving systems in developing and successfully executing various innovative sales promotions.

He has been a professor of Marketing with the International Management Institute since April 2004. He entered academics in 1994 and worked with several leading Business Schools in the national capital region as Visiting Faculty. His area of academic interest is Sales & Distribution Management; Retail Marketing; Sales Promotion Management and Strategic Marketing.

Recognition and Certification

On completion of the course and the specified requirements, successful graduates will be awarded Certification in “Advanced Knowledge: Commercializing Your Business Idea” by NEN in association with the Wadhwani Foundation and the National Science and Technology Entrepreneurship Development Board – Department of Science and Technology (DST), Government of India.


Date and Locations

July 8 – 11, 2010
International Management Institute, New Delhi


3 ˝ days

Who Should Apply

This course is appropriate for educators and others with some experience in entrepreneurship education, and who want to gain knowledge in depth on this topic. The course is designed for those who wish to work with either fairly advanced entrepreneurship students or entrepreneurs. The course would also be valuable for entrepreneurs launching their first products, or trying to scale up their number of customers.

How to apply

To apply for the course, please download the Course Application Form. If you’re unable to access the forms, please contact us at +91 80 4168 9195. Please print, fill out, and send the forms to us either via mail, e-mail or fax.

Mailing address for applications:

National Entrepreneurship Network
Ground Floor,
Villa No. 2, Regent Place
Thubarahalli, Varthur Main Road
Bangalore 560 066
E-Mail: [email protected]
Fax: +91 80 4168 9194

Deadline to submit application: May 28, 2010

Application Review Process

With the growing number and sophistication of entrepreneurship educators in India, the demand for the entrepreneurial Courses, in particular, is strong, and we cannot guarantee space for all applicants. During the week following the application deadline, applications for the course will be reviewed by the Course Admissions Committee. The Course Admissions Committee will include members of NEN Trust, and may include the course Teaching Faculty, topic experts, and other senior NEN Faculty Leaders. We may follow up with you for clarifications post their meeting.

Admission is based on the applicant’s demonstrated passion, execution track-record, ability and commitment to make a difference in building entrepreneurship programs for their students, or in supporting entrepreneurs.

Notification of Application Status

You will be notified by email of your application status by June 4, 2010 i.e. 1 week after the application deadline, which is 5 weeks before the course begins. If you have any questions about the status of your application, please call us at the office, or email us at [email protected].

Course Fee

NEN institutional members: Rs. 20,000
Non-Institutional members: Rs. 45,000

The course fees cover tuition, course materials including cases, and most meals. Travel and lodging costs must be borne by the candidate or their sponsoring institution. The NEN Education team will assist selected candidates in identifying and arranging affordable accommodation close to the program venue.

Course Fee Due Date

Along with the acceptance notification, successful applicants will receive a course invoice and payment instructions. Payment is due within June 18, 2010 i.e. 2 weeks of the invoice date. Late or missing payments can result in the applicant’s place being given to another candidate.

Advance Preparation

The course will have required advance reading and possibly other additional advance work. The advance preparation allows for the participant to extract much more value from the course, and for richer classroom interaction and a better experience for all. Once we receive your confirmation and your payment of course fees, you will receive emails notifying you of the advanced preparation requirements, and sent a link to any materials which you will be able to download. In addition, we will be in contact to help you make any travel and accommodation arrangements.

Withdrawal Policy

We do understand that last minute problems do occasionally arise, and that it is sometimes necessary to withdraw from a course at the last minute. In this case, we will refund most of the course fees, subtracting Rs. 3000 to cover the NEN Trust administrative costs associated with the participant.

Course Cancellation Policy

Program dates, course fees and teaching faculty may be subject to change. Please check the NEN website for updates before applying. If a program is cancelled by NEN, the participants’ total course fees will be refunded. If for any reason, the course can’t be held on the scheduled dates – reasons could include bandhs, weather or other problems – NEN will work with the teaching faculty to reschedule the course, and the participants’ fees will be applied to the course on the new dates. NEN will not be responsible for travel, accommodation or other costs that may have been incurred by the participant.


Scholarships are available to cover the entire course fees for NEN Faculty Leaders. Scholarships are intended for NEN Faculty Leaders from institutes that are unable to afford the subsidized course fees. Scholarships are not guaranteed, and they are not awarded on a first-come-first-serve basis. Scholarships are awarded based on a combination of demonstrated merit and need. If you are interested in applying for a scholarship, please download the scholarship application Form on our website, fill and send it to us along with your course application.

Candidates who qualify for the scholarship will be expected to confirm their attendance by making a fully-refundable deposit payment of INR 5000 along with their course participation confirmation. The payment will be refunded immediately upon successful completion of the course. However, please note, in case you are unable to attend the course due to any reason, the above mentioned amount will not be refunded.

For More Information

Please contact the NEN Education team at:

National Entrepreneurship Network
Ground Floor,
Villa No. 2, Regent Place
Thubarahalli, Varthur Main Road
Bangalore 560 066

E-Mail: [email protected]
Tel: +91 80 4168 9195

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