| 01. |
Is the number of potential customers, in other words the market, large and growing? |
| 02. |
Who is your customer and what is his or her problem, specifically, that you plan to solve? |
| 03. |
How are these people currently solving their problem, that is, what is your competition? |
| 04. |
How much better or cheaper are you than your potential customers' current solution, and can you maintain that advantage? |
| 05. |
And, most importantly: are you and your team suited to this task - do you have the right knowledge and network in this industry? Are you passionate about the problem or industry? |
