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Wednesday Jan 07 2009
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Knowledge Bank > Idea & Opportunity
This Month > FEATURE STORY
If branding is the ultimate testing ground for creativity, what is the secret for connecting with customers? Find out if your in tune with customer needs or just focused on ad-spend. > more
> Creativity exercises
 
What are ideas and opportunities?
Take an idea, punch it, pull it, ask the right questions, and if it holds up - it's an opportunity. Find out the difference > more
> Is it a good idea? 5 questions to ask
IDEAS & OPPRTUNITIES
City Bike schemes
Paris has launched a bike sharing system meant to revolutionize the way Parisians move. > Read business idea
City Bike schemes
Should teams fight?
“ If two people agree all the time, one of them is not thinking. ”
> More
ASK THE EXPERTS' PANEL
In depth: How to know- is this a good idea?
No other person should ever determine whether you pursue an idea or not. The only person who can figure out if it's a good idea is you. But you're not without help. London Business School Professor John Mullins' Seven Domains tool might just be the answer you've been looking for. > more
> Overview > Attractive market? > Attractive industry? > Can the team deliver?
> Implementation > Case Study: Nike
Creativity Exercises   Evaluation Tools
> Ideas from a newspaper
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> Bad idea to good idea
> Fifty rupee venture
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> Idea evaluation- the seven domains
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> Design a Wallet
> Opportunity recognition guide
> View all
BLOGS
Check out some of our coolest blogs on business ideas.
> Replace AUTOS with NANOS
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Useful Links
Over 100 links having tools, databases, techniques and blogs on idea generation and opportunity evaluation.
> Organizational creativity
> Boost Creativity
> Problem is opportunity?
> Spin outs
> View all links
ACKNOWLEDGEMENTS
As key supporters of the NEN Catalyst Programs, our Contributing Experts have generously contributed time, insights and knowledge.
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