If branding is the ultimate testing ground for creativity, what is the secret for connecting with customers? Find out if your in tune with customer needs or just focused on ad-spend. >more
No other person should ever determine whether you pursue an idea or not. The only person who can figure out if it's a good idea is you. But you're not without help. London Business School Professor John Mullins' Seven Domains tool might just be the answer you've been looking for. >more
Take an idea, punch it, pull it, ask the right questions, and if it holds up - it's an opportunity. Find out the difference 
