Leveraging resources: co- branding


Embed code:
 
Contributor:  NEN | Video Clip
Topic:   Sales & Marketing | Duration:   00:00:56

Naresh Malhotra, Director of Café Coffee Day, believes that co-branding is an effective tool for marketing one's product. He points out how some of the biggest brands have helped him expand his venture economically.

  Download      Download      Download
URL:  

Best Nen Videos

Economic development - the real value Economic development - the real value
Topic: Idea Generation
Duration: 00:00:34
Entrepreneurial skill: persistence Entrepreneurial skill: persistence
Topic: Entrepreneurial Thinking
Duration: 00:00:39

New Nen videos

Taking IT beyond the metros Taking IT beyond the metros
Topic: Sales & Marketing
Duration: 00:02:43
Looking for the next big opportunity Looking for the next big opportunity
Topic: Opportunity Evaluation
Duration: 00:00:36