This case explores the ups, and mostly downs, of a venture leading up to a decision to ask shareholders to increase their investment in order to change the strategic direction of the company.
KNOWLEDGE BANK > Case Studies
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Download case studies and caselets developed by NEN faculty for free! Teaching notes included for select case studies.
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Finance and fund raising
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Ed Rubesch | Case Study | 26 Feb 2008
Finance & Fund Raising, Venture Capital, Stages of Growth, Financing growth
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Tina Seelig | Caselet | 16 Jul 2007
Finance & Fund Raising, Venture Capital, Angel Investing, Private Equity
This mini case can be used in any course on Entrepreneurship or specifically on entrepreneurial finance. It presents a typical decision situation an entrepreneur can face and will help you to simulate a cash flow crisis situation for your students.  > Download
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Laura Parkin | Caselet | 26 Jul 2007
Finance & Fund Raising, Venture Capital, How does a VC succeed, Business model
As an entrepreneur, it is helpful to understand the pressures on your investor and how the VC might behave. This teaching example is a walkthrough of a fictitious venture capital firm - SuperSeed Investments, that also lends itself well to role playing in small groups. > Download
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Radha Iyer | Caselet | 12 Jun 2008
Finance & Fund Raising, Venture Capital, Angel Investing
Get into the shoes of an young entrepreneur to analyze and choose among the two different sources of funds while the venture is in a crucial stage of growth and expansion. > Download
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Arya Kumar | Caselet | 23 Feb 2009
Finance & Fund Raising, Angel Investing, Elevator Pitch, Product Development
Think about "How to make an elevator pitch? What is the approapriate stage of a venture to start raising of funds? What happens during the development phase in a technology firm?" > Download
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Getting Started
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Deepak Khaitan | Case Study | 06 Jan 2009
Getting Started, New Product development, Strategy
First generation entrepreneurs face different kinds of issues in venture creation; this is a case of a woman entrepreneur who went against the odds and succeeded in identifying and solving customer pain. > Download
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Rajeev Roy | Case Study | 19 Mar 2009
Getting Started, Growth, Building a Team
Suhas, at the age of 14 had become the World's youngest Chief Executive. By 2006, he was heading a global software company that spanned over 11 countries including the United States; Not an easy or usual feat. > Download
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Growth
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Rajeev Roy | Case Study | 13 Mar 2009
Growth, Product Development, Strategy
Fabindia believes that it does more than just collect and sell handicrafts. It sees itself as an enabler of a certain way of life. By doing business in its own unique way, Fabindia demonstrates that the urban living model is not the only path to development for a society. > Download
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Rajeev Roy | Caselet | 06 Jan 2009
Growth, Valuation, Exit
RAI is a case of franchise model and valuation of an existing business. This can be used to teach the concepts of creating value and harvesting in a venture. > Download
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Rajeev Roy | Caselet | 06 Jan 2009
Growth, Consolidation, Marketing
Shahnaz Hussain's story is an inspiring example of women entrepreneurs; now it is time for the company to devise a strategy to consolidate the three complementary divisions and also target a larger market in India. > Download
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Building a Team
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Tina Seelig | Caselet | 16 Jul 2007
Building a Team, Getting Started, Organizational Development
Culture is a very important aspect in any organization and when an entrepreneur is in the process of setting up a new venture, it is essential to understand what might be suitable to the enterprise at the initial stage and later, as it grows. > Download
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Rajeev Roy | Caselet | 06 Jan 2009
Building a Team, Organization Culture, HR Issues
What would be the right way to match roles and responsibilities with the changing needs of a growing venture? At OfficeTiger, the founders face the problem of bringing in parity in compensation as well. > Download
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Opportunity evaluation
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Radha Iyer | Caselet | 13 Feb 2008
Opportunity Evaluation, Getting Started, Team Building
A fictional case that can be used in an Entrepreneurship course to illustrate various concepts such as Opportunity recognition, Team composition, and Creating value through a product that solves a customer problem/need. > Download
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Idea generation
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Vasanti Venugopal | Caselet | 12 Jun 2008
Idea Generation, Getting Started, Start-up Marketing
A 'one-stop-huddle' for all musical needs - create, collaborate and find an audience for free! Attempt to help design this startup venture's revenue model..... > Download
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A.M. Sakkthivel | Caselet | 06 Jan 2009
Idea Generation, New product development, Marketing
Understand the process and stages of new product development and how to arrive at a marketing strategy by analysing this case of an entrepreneur who comes up with a new idea to gauge LPG consumption. > Download
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Family Business
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Saif Siddiqui | Caselet | 06 Jan 2009
Family Business, Growth, Strategy, Branding
Dilution of control in family business can be a difficult decision; here is a situation where the promoters of Texon enterprise contemplate recruiting professionals to fulfill their quest of becoming a national brand. > Download
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Arya Kumar | Caselet | 11 Feb 2009
Family Business, Human Resources Management
The case focuses on two key HR aspects - Leadership skills and conflict management. It also throws light on intricacies of adopting a professional approach in a family business. > Download
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Innovation
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Arya Kumar | Caselet | 19 Feb 2009
Innovation, Technology
Innovation leads business success. YuMe is a Hi-tech venture that is highly innovative and unique, thus making it worthy to understand if it will steer ahead of competitors. > Download
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Buy Case Studies
Download case studies and caselets developed by NEN faculty for free! Teaching notes included for select case studies.
Social Entrepreneurship
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ECCH | Case Study | 27 Feb 2008
Social Entrepreneurship, Innovation, Idea Generation, Growth
A tiny seed of an idea of two young women just out of college has grown to become The Banyan. This case outlines Social Entrepreneurship issues and challenges. |
Innovation
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Tina Seelig | Case Study | 09 Feb 2009
Innovation, Managing Change, Strategy
Two cases on the evolution of circus industry, and effectively managing change therein by adapting a business to changing situations in the market and industry. Also focuses on innovation as an element of any strategy. |
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IIM A | Case Study | 07 Feb 2009
Innovation, Opportunity Evaluation, Problem Solving
An useful An useful tool to understand implications of alternative solutions to any given problem. The entrepreneur has three innovative options of technology to choose from based on investment, location, distribution and control. |
Getting Started
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IIM A | Case Study | 05 Feb 2009
Getting Started, Growth, Expansion, Strategy
The trials and tribulations of Mohan, an entrepreneur, is traced here as he moves from one phase of the venture to the other. May be used to give students a broad overview of starting and growing a business. |
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IIM A | Case Study | 09 Feb 2009
Getting Started, Initial Stages of Growth, Operations
Creating and stabilizing a new enterprise is the theme of this case. Being a new entrant in the readymade garments industry, the entrepreneur deals with many functional aspects. |
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Oxford University Press | Caselet | 19 Feb 2009
Getting Started
Nirmal Jain pursued his dream venture though he faced opposition from his previous employees and family members. Today Indiainfoline is worth over 300 crores... |
Growth
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IIM A | Case Study | 10 Feb 2009
Growth, Strategy
This set of cases highlight the nature of entrepreneurial decisions required as the enterprise grows. Here, an entrepreneur faces difficult times and the dilemma of becoming a subcontractor at the stake of an established brand name. |
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IIM A | Case Study | 06 Feb 2009
Growth, Managing High Growth, Strategy
Venturing into diverse manufacturing activities can lead to many difficulties in managing Venturing into diverse manufacturing activities can lead to many difficulties in managing the firm; assist Mr.Poonawalla, a partner of this sick company to evolve a turnaround strategy. |
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IIM A | Case Study | 06 Feb 2009
Growth, Life Cycle, Decline
Life cycle issues of a venture are well illustrated here. Kumar enterprises rides the growth wave to eventually decline and then resurge. |
Idea generation
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IIM A | Case Study | 10 Feb 2009
Idea Generation, Opportunity Recognition, Getting Started
The case of an entrepreneur who found an opportunity that appeared obvious but no one else pursued; it exemplifies innovation strategies in developing different brands for a company. |
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Rajeev Roy | Caselet | 13 Mar 2009
Idea Generation, Opportunity Evaluation, Market, Getting Started
One idea is a spark that creates a great business; this is about the formation of Technoclean, India?s first window cleaning service provider which could create a market of its own. |
Building a Team
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IIM A | Case Study | 10 Feb 2009
Building a Team, Growth, Expanding the Team
What does the entrepreneur do after he reaches a certain stage? When do professionals come in? What do they do? How does the entrepreneur adapt? This case provides scope to discuss these issues. |
Family Business
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IIM A | Case Study | 10 Feb 2009
Family Business, Product Development, Marketing
Focuses on a pioneer garment company's failure to consolidate its position due to its inability to capitalize on early entry. Organizational problems of family business add to lack of a product-market strategy. |
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Oxford University Press | Case Study | 11 Feb 2009
Family Business, Growth, Strategy
Know more about the split of one of the greatest business houses of India - the Reliance Group. Despite the split this corporate group is going great guns with Forbes ranking the two Ambani brothers in the top 20 richest people in the world. |
Opportunity evaluation
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IIM A | Case Study | 10 Feb 2009
Opportunity Evaluation, Getting Started
The entrepreneurs' decision to implement this technically sophisticated project on their own without external investment and posing a blind eye to market realities proved disastrous. Can be used to discuss opportunity evaluation and new venture management. |
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IIM A | Case Study | 11 Feb 2009
Opportunity Evaluation, Growth, Strategy
The success story of a scientist turned into an entrepreneur. Demonstrates opportunity recognition and systematic planning for strategic growth in a new venture. |
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Oxford University Press | Case Study | 14 Feb 2009
Opportunity Evaluation, Getting Started, Growth, Diversification
This is about the inspiring journey of Lim Goh Tong from a vegetable farmer to owner of the world?s largest hotel - Genting Highlands. He saw opportunity in the leisure segment and set up this a hilltop resort in Genting, predicting the rise in the standard of living of Malaysians . |
Intellectual Property
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Oxford University Press | Caselet | 23 Feb 2009
Intellectual Property, Innovation, Getting Started
This brilliant invention by Jim Frazier attracted leading manufacturers of high precision cameras. How did he capitalize the opportunity and yet secure his intellectual property? |
Finance and fund raising
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Oxford University Press | Caselet | 20 Mar 2009
Finance & Fund Raising, Growth, Diversification
The case throws light on Vinod Khosla?s business experiences. It tracks his entrepreneurial journey from the time he returned from Stanford to start his first company to his latest venture, Khosla Ventures. |
