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Marketing( 8)

Know Thyself and Niche Thyself

Source : ECorner: Stanford University | Speaker : Guy Kawasaki | Duration : 00:03:22

Guy Kawasaki talks about marketing and product design simplified. Kawasaki explains why this theory is all an entrepreneur will need to know about marketing. A simple chart illustrates his point - how to be the creator of a unique product or service and is valuable to a customer.