Course Overview
Course Objectives
Course Faculty
Recognition and Certification
Date and Locations
Who Should Apply
How to apply
Application Review Process
Course Fee
Withdrawal Policy
Contact Information

Course Overview

The toughest hurdle for many entrepreneurs is getting their products off the drawing board and into the marketplace – how do you acquire your first customer? How do you price your product or service? How do you build your customer base? Restricted by limited capital, connections and resources, entrepreneurs must compensate with innovative solutions and higher standards. These innovations and standards apply to product uniqueness, market research, development, pricing, marketing and more. Getting to Market effectively explores all these challenges and arms faculty with an assortment of tools and techniques making the process as efficient as possible.

Objectives

Faculty graduates of this course will be able to run short-duration courses that focus on bringing products to market. The expectation is that graduates will be able to work with both students and entrepreneurs on the following:

• Understanding the customer and accurately assessing the market opportunity
• Developing product offering: understanding new-product development as an iterative process
• Pricing techniques for startups
• Building inexpensive approaches to marketing and developing distribution channels
• Building market-share
• Implementing, measuring and monitoring marketing plans

Course Faculty

Somayajulu Garimella Professor, International Management Institute, Delhi

Prof. Somayajulu Garimella is pioneering International Management Institute’s foray into entrepreneurship education. He is a graduate of world-class entrepreneurship educator courses, including Entrepreneurship Education Colloquium on Participant-Centered Learning (EECPCL) at Harvard Business School, Boston; Certificate Course for Entrepreneurship Trainers (CEPT) by ISB, Hyderabad, and Entrepreneurship Educators Course (EEC) by NEN. He has over 10 years of experience in teaching, training and consulting. He has conducted management development workshops and training programs for leading companies in both public and private sectors. Prof. Garimella has researched and published several publications in areas of Services Management, Customer Relationship Management and Supply Chain Management. He holds an MBA from University of Texas and a PhD in Management from Osmania University.

Rajeev Roy Associate Professor and Coordinator, Center for Entrepreneurship, XIMB, Bhubaneshwar

Prof. Rajeev Roy has over nine years of Industry and Entrepreneurial experience. His
commercial ventures include food processing, dairy, aquaculture, micro-finance and business process outsourcing. Prof. Roy has authored a book titled Entrepreneurship, published by the Oxford University Press, and is working on a forthcoming book on Business Models and Business Plans. He is an advisor to the Government of Orissa and Chhattisgarh, developing policies for attracting entrepreneurs. While he regularly conducts Entrepreneurship Development Programs in Chile and Canada, he also teaches Entrepreneurship at the Sellinger Business School at Baltimore, USA, as a visiting faculty. Prof. Roy holds an MBA from IIM Ahmedabad and a PhD from Utkal University.

Who Should Apply

This course is appropriate for educators and others with some experience in entrepreneurship education, and who want to gain in-depth knowledge on this topic. The course is designed for those who wish to work with either fairly advanced entrepreneurship students or entrepreneurs. The course is also valuable to entrepreneurs launching their first products, or trying to scale up their number of customers.

Recognition and Certification

In order to be certified, graduates of the program must implement their learning on campus and fulfill additional specific requirements. Upon successful completion, faculty members will be recognized as ‘NEN Entrepreneurship Educators’, and receive Certification from NEN, in association with the Wadhwani Foundation and the National Science and Technology Entrepreneurship Development Board, Department of Science and Technology (DST), Government of India.

Duration: 3 Days

Date and Locations: Sept 13 – 15: Mumbai

How to apply

To apply for the course, please download the Course Application Form. If you’re unable to access the forms, please contact us at +91 80 4168 9193. Please print, fill out, and send the forms to us either via mail, e-mail or fax. Kindly go through the Enrolling Process Instructions carefully before you register.

Mailing address for applications:

National Entrepreneurship Network
113/1B, Benaka Tech Park,
Block II, Third Floor, ITPL Main Road,
Kundalahalli, Bangalore - 563 037
Karnataka, India
E-Mail:
Fax: +91 80 4168 9195

Deadline to submit application: 30 August, 2012

Application Review Process:

With the growing number and sophistication of entrepreneurship educators in India, the demand for the entrepreneurship Courses, in particular, is strong, and we cannot guarantee space for all applicants. During the week following the application deadline, applications for the course will be reviewed by the Course Admissions Committee. The Course Admissions Committee will include members of NEN Trust, and may include the course Teaching Faculty, topic experts, and other senior NEN Faculty Leaders. We may follow up with you for clarifications post their meeting.

Admission is based on the applicant’s demonstrated passion, execution track-record, ability and commitment to make a difference in building entrepreneurship programs for their students, or in supporting entrepreneurs.

Notification of Application Status

You will be notified by email of your application status 1 week after the application deadline, which is 5 weeks before the course begins. If you have any questions about the status of your application, please call us at the office, or email us at .

Course Fee:

NEN Institutional Members: INR 22,472 (including service tax of 12.36%)
Non-Institutional Members: INR 50,562 (including service tax of 12.36%)

The course fees cover tuition, course materials including cases, and most meals. Travel and lodging costs must be borne by the candidate or their sponsoring institution. The NEN Education team will assist selected candidates in identifying and arranging affordable accommodation close to the program venue.

Course Fee Due Date:

Along with the acceptance notification, successful applicants will receive a course invoice and payment instructions. Late or missing payments can result in the applicant’s place being given to another candidate.

Advance Preparation

The course will have required advance reading and possibly other additional advance work. The advance preparation allows for the participant to extract much more value from the course, and for richer classroom interaction and a better experience for all. Once we receive your confirmation and your payment of course fees, you will receive emails notifying you of the advanced preparation requirements. You will also receive links to any materials which you will be able to download. In addition, we will contact you to assist with making any travel and accommodation arrangements.

Withdrawal Policy

We do understand that last minute problems do occasionally arise, and that it is sometimes necessary to withdraw from a course at the last minute. In this case, we will refund most of the course fee, subtracting Rs. 3000 to cover the NEN Trust administrative costs associated with the participant.

Course Cancellation Policy

Program dates, course fees and teaching faculty may be subject to change. Please check the NEN website for updates before applying. If a program is cancelled by NEN, the participants’ total course fees will be refunded. If for any reason, the course can’t be held on the scheduled dates – reasons could include bandhs, weather or other problems – NEN will work with the teaching faculty to reschedule the course, and the participants’ fee will be applied to the course on the new dates. NEN will not be responsible for travel, accommodation or other costs that may have been incurred by the participant.

Scholarships

Scholarships are available to cover the entire course fees for NEN Faculty Leaders. Scholarships are intended for NEN Faculty Leaders from institutes that are unable to afford the subsidized course fees. Scholarships are not guaranteed, and they are not awarded on a first-come-first-serve basis. Scholarships are awarded based on a combination of demonstrated merit and need. If you are interested in applying for a scholarship, please download the Scholarship Application Form on our website, and send it to us, duly filled along with your course application.

Successful applicants who qualify for the scholarship will be expected to confirm their attendance by making a fully-refundable deposit payment of INR 5000 along with their course participation confirmation. The payment will be refunded immediately upon successful completion of the course. This refundable deposit is to ensure minimum last-minute drop-outs from the course. However, please note, in case you drop out for any reason within 5 days of the course, you will be eligible only for a partial refund of Rs.2000. This is to cover the administrative costs involved in the process.

For more information, please contact the NEN Education team at:

National Entrepreneurship Network
113/1B, Benaka Tech Park,
Block II, Third Floor, ITPL Main Road,
Kundalahalli, Bangalore - 563 037
Karnataka, India

E-Mail:
Tel: +91 80 4168 9193