Identify potential investors, set up meetings, and let them know you're talking to their competition, advises Gilt Groupe co-founder Alexis...
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Marketing (8)
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Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and...
00:17:24
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Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value -- and his...
00:19:12
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Guy Kawasaki talks about marketing and product design simplified. Kawasaki explains why this theory is all an entrepreneur will need to know about...
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Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about...
00:18:16
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Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not...
00:20:23
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In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out...
00:18:58
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Prof. Ely Dahan develops new models and methods for developing products at the UCLA Anderson School of Business. He has developed internet-based...
00:50:23
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